How much to charge as a photographer? It's easy to get a bit of an impostor syndrome when we charge more than most established photographers in our area. Even more so when you are just starting out as a photographer. I used to have that impostor feeling too. But I soon realized that most established photographers (with some exceptions of course) don't know much about their numbers and often charge too little for their photography services without even realizing it.

Here it's all calculated for us! Ok, like most I was shocked when I saw the amount! I thought I would never be able to charge that (time would proved me wrong, it's coming)! But the price was there in front of me... I knew that if I wanted to be profitable and have the business I wanted and offer the service I wanted to my clients, this was the amount I had to charge.

Having that price for my photography business in front of me gave me the confidence to be able to put my prices at that level, whereas before I was calculating a bit in the butter, even if I calculated my price of doing business, it was still imprecise and uncertain and I didn't have the confidence to charge it. 

Now I have it! It created a mindset change for me, I could justify this price to myself so it became really easy to tell my price to others. How to make more money as a photographer without burning out? The answer was there: to be able to make more money per session so that I could offer the service I wanted to my clients while being profitable in my photography business to last in the long run.

E-mails, sales page, phone discussion, questionnaire. All the elements to build the system are there, you just have to customise them. I had to translate the whole thing because I operate in two languages in my business, but at least the English version was ready-made. Not only was it better English than I would have done myself, a bonus in my case, but it cut down on a lot of work! And since it was material that had worked for others, it took the guesswork and trial-and-error part of the process out of the equation and saved time! 

And if you need French translations, let me know.

Te contente you wont get? The contract template (for legal reasons) and client guide (because it's really peronale to your business). But you fill find plenty of help in the Facebook group on those subject.

Have you already bought courses but not finished them? We all do that!

Annemie's teaching style is clear and structured. She makes us set a launch date for our new photo pricing structure right from the start. There are several small sections, so it's easy to do them one step at a time. I did it in the maximum time she suggests (4 weeks), because I was working 3 days a week in my other job and had 3 kids at home because of the pandemic. But if you can do it full time, the fastest way to look at everything and implement it is 3 days!

All the steps from the first contact to the delivery of the products, including the way the photos are presented are shared, so we can easily implement it in our photography business without complicating our lives. It makes it quicker and simpler to set things up and when you're just starting out, that's a real advantage.

How do you decide which products to offer your customers and how to price them? I found it really stressful and I was getting lost. The course includes a ready-made structure for choosing and pricing photo printed products, so that it encourages sales and meets the different needs of customers, while being manageable and not creating a "too much choice is like not enough" effect for both us and our customers.

With the Simple Sale Blueprint, if you apply it exactly as Annemie teaches, it becomes almost as easy to sell photo prints as it is to have an all-inclusive photo business model.